MerryGoRound, Inc., a fulfillment company based in North Carolina, will invest over $10 million to establish a new logistics and fulfillment center in Pittsylvania County, Virginia. The move is expected to create 203 jobs at a 400,000-square-foot facility that will support the company’s expanding live commerce division. Virginia was selected for the project over competing sites in North Carolina and Puerto Rico.
“MerryGoRound’s decision to establish operations in Pittsylvania County demonstrates how Virginia’s strategic location and skilled workforce make it an ideal hub for e-commerce and logistics operations,” said Governor Glenn Youngkin. “This innovative company will create over 200 new jobs in the growing digital retail sector, bringing exciting opportunities in technology and creative services to Southern Virginia. We are proud to welcome MerryGoRound to the Commonwealth.”
“The evolution of retail requires modern logistics solutions, and MerryGoRound’s selection of Pittsylvania County for its Live Commerce division shows Virginia’s readiness to support next-generation fulfillment operations,” said Secretary of Commerce and Trade Juan Pablo Segura. “This project will create diverse job opportunities in technology and creative fields while strengthening the region’s growing e-commerce sector. We look forward to supporting MerryGoRound’s success in Virginia.”
The company manages several collectibles and apparel brands such as Pfootballpete, GoingTwice, and Annaya_F. Its new facility will focus on live commerce sales through social media platforms and live streaming marketplaces including eBay Live, Whatnot, TikTok Shop, Fanatics Live, Walmart Live, and Amazon Live. The expansion will generate roles ranging from videographers and graphic designers to logistics specialists.
“On behalf of MerryGoRound, Inc, I would like to thank Governor Youngkin, the Commonwealth of Virginia, Pittsylvania County, and their respective economic development departments for their aid in helping us choose Virginia for MerryGoRound’s live commerce operations hub,” said company counsel Cabell Barrow. “My client looks forward to working with the county, the county IDA and surrounding community members to create meaningful longstanding careers and repurpose the recently vacated AAF Tank Museum property. They look forward to sharing more details about the project during a ribbon cutting event that will be scheduled in the near future.”
Pittsylvania County officials noted that this investment signals continued growth for local industry. “The Industrial Development Authority applauds MerryGoRound for choosing Pittsylvania County as the location for its live commerce division,” said Pittsylvania County Industrial Authority Chairman Dr. Joey Faucette. “This decision further demonstrates that Pittsylvania County is becoming a leader in attracting business and industry to the Southside region. The reuse of the former AAF Tank Museum building is a win-win for both MerryGoRound and Pittsylvania County, and by creating 203 jobs, MerryGoRound offers additional opportunities for our residents and their children to continue to live, work and play in or near their hometowns.”
“The Pittsylvania County Board of Supervisors welcomes eVend to our growing and innovative business community,” said Pittsylvania County Board of Supervisors Chairman Robert Tucker.“We are delighted with MerryGoRound’s investment, which in addition to repurposing a recently vacated facility, will offer our residents solid technology-based employment and added tax revenue for the county. This announcement also highlights the strength of our economic development team, and I want to thank them for their hard work in putting this together. The Board looks forward to working with MerryGoRound and wishes it continued success.”
“It’s always exciting when a new business comes to Pittsylvania County and MerryGoRound promises to be a unique and innovative addition to Southside,” said Westover District Supervisor Murray Whittle.“We are pleased that Pittsylvania County along with the Commonwealth of Virginia was able outcompete neighboring North Carolina as well as Puerto Rico as location of choice. We thank MerryGoRound for its confidence in Pittsylvania County as place grow.”
“By repurposing a 400,000-square-foot facility creating over 200 jobs highly skilled logistics fulfillment experts launching innovative live commerce division MerryGoRound brings transformative opportunities region,” said Southern Virginia Regional Alliance Executive Director Linda Green.“This investment not only draws young professionals with technical communication skills but also positions region hub global commerce hypewear toys collectibles.”
State Senator Tammy Mulchi highlighted broader economic benefits: “MerryGoRound’s decision invest Pittsylvania County yet another example Virginia’s growing reputation top destination new business,” she said.“This $10 million investment coupled creation over 200 jobs bring tremendous opportunity Southside region proud support MerryGoRound establish live commerce division Commonwealth look forward continued growth.”
Delegate Danny Marshall added: “It is always great day when we have company bringing 203 jobs families our region proud Tobacco Commission can play important role making happen…We thank MerryGoRound $10 million investment welcome them community look forward global success.”
The effort involved cooperation between state agencies including the Virginia Economic Development Partnership (VEDP), local authorities from Pittsylvania County government entities such as its Industrial Development Authority (IDA), regional groups like Southern Virginia Regional Alliance (SVRA), as well as financial incentives from programs such as Opportunity Fund grants ($350K) approved by Governor Youngkin; an additional $145K grant from Tobacco Region Opportunity Fund; plus eligibility under Port of Virginia Economic Infrastructure Development Zone Grant Program.
Stephen A Edwards CEO/Executive Director Port Authority commented: “Having MerryGoRound invest $10 million develop fulfillment facility Pittsylvania example how attracting twenty-first-century companies…Companies like coming take advantage assets one being modern twenty-first century logistics center Port ready work ensure access world markets.”
Support for job creation includes customized recruitment/training through Virginia Talent Accelerator Program, recognized nationally by Business Facilities magazine as top workforce training program (2024). Services provided at no cost help accelerate startups incentivize job creation across state.
